- 15. Feb. 2021Survey reveals cautious optimism
What do PR and communications experts expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
- 1. Feb. 2021B2B Search Engine Optimization
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- 29. Jan. 2021New Year, New Trends
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
- 28. Jan. 2021Important things to know about facebook marketing
Effective Facebook Marketing Strategies
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…
- 17. Dec. 2020Megatrend video clip
Why YouTube advertising is becoming increasingly important
In October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the…
- 23. Nov. 2020Unprofessional video conference mistakes to avoid
Videoconferencing – How we do it better!
Even if some mistakes in a video conference are less serious than others, they still have the same effect…
- 10. Nov. 2020Pinterest-SEO is not magic
Using Pinterest effectively for your own SEO
If you have your own website or online store, you can use Pinterest to generate traffic to your website….
- 2. Nov. 2020Seven meeting tips
What you should not do in meetings
Meetings can have a wide variety of contents. It is understandable that not every topic is of great interest…
- 19. Oct. 2020How artificial intelligence takes over parts of PR work
AI in PR: How do PR experts see the development?
A survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas…
- 1. Oct. 2020IC cracks nuts from Nuturally
New account from Italy
Nuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The…
- 29. Jun. 2020Add Color to Concrete
Real Estate Communications
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury…
- 8. Jun. 2020The same or completely different
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
- 18. May. 2020Demand is increasing
Corona Crisis Communication
The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated…
- 6. Apr. 2020Marketing exclusive luxury properties in the DACH region
Broker Relations
We have been working for clients with luxury real estate for many years. The focus is on press relations…
- 1. Apr. 2020PR for sustainable fashion
Online shop The Mint Corner counts on IC
The Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote…
- 30. Mar. 2020Benchmark study shows increasing relevance of e-mail marketing
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- 19. Mar. 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- 19. Mar. 2020What readers and writers should consider now
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
- 2. Mar. 2020Wearable tech has become ingrained in today’s sports culture
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
- 2. Mar. 2020International trade fairs cancelled or postponed
COVID and its effects on the German trade fair industry
Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations…
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 21. Jan. 2020New methods promise a high level of security
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
- 20. Jan. 2020Trend towards e-paper
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
- 13. Jan. 2020Successful Influencer Marketing
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 23. Dec. 20192019 – 2059
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
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