- August 9, 2021
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
0 - July 29, 2021
Impact of the COVID-19 pandemic on the PR Industry
Everyone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to…
- July 19, 2021
Love Brands 2021
What are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands…
- June 21, 2021
Being more successful with effective content planning
Successful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored…
- May 31, 2021
Talk shows: How do you place a guest?
TV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests…
- May 3, 2021
ESG reporting is a global disappointment
The sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average…
- April 12, 2021
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
- March 15, 2021
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- March 8, 2021
Clubhouse: Communication trend in times of social distancing
Clubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have…
- February 15, 2021
What do PR and communications specialists expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
Posts tagged with ‘trend’
