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September 16, 2019
Environmental awareness more pronounced among older people than among younger people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
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September 9, 2019
Smart Home and the importance of PR for an “intelligent home”
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
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September 2, 2019
Knowing what’s going to happen – A little history of Germany’s future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
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July 25, 2019
National daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
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June 20, 2019
Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
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March 21, 2019
#IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
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February 11, 2019
The weakness of car dealers can be found in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
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October 22, 2018
Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
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August 14, 2018
Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time at the Hannover Messe 2011. Gabler’s…
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August 16, 2017
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
