- 30. Mar. 2020
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- 2. Mar. 2020
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
- 28. Jan. 2020
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 21. Jan. 2020
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
- 20. Jan. 2020
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
- 13. Jan. 2020
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 27. Nov. 2019
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 6. Nov. 2019
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- 16. Sep. 2019
Environmental awareness more pronounced among older people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
- 2. Sep. 2019
Knowing what’s going to happen – A little history of the future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
- 14. Aug. 2019
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
- 25. Jul. 2019
German daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
- 20. Feb. 2019
DesignRush lists Industrie-Contact under global top 25 PR firms
The agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a…
- 11. Feb. 2019
The weakness of car dealers lies in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
- 2. Jan. 2018
How much does a PR consultant earn in 2017?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
- 25. Jun. 2017
Fears of the future in Germany
Around 49 percent of the Germans consider themselves to be particularly wealthy. Five years ago, this rate was 42…
- 16. Feb. 2017
PR mega trends 2017
A survey of PR Gateway from PR, marketing and communication representatives showed that 29.35 percent of the participants rated…
- 1. Aug. 2016
Improper practices in Austria’s PR industry
According to horizont.at, the PR Ethics Council has begun with a call for an open discourse on “forbidden practices…
- 25. Jun. 2016
The BREXIT: Global Poll
Industrie-Contact (IC) is member of thr Public Relations Global Network (PRGN) with almost 50 partner agenvies worldwide. Follow the…
- 27. Apr. 2016
DPRG: Fee and trend barometer
The Deutsche Public Relations Gesellschaft e.V. (DPRG) sees a positive trend for the PR industry. Public relations continues to…
- 17. Apr. 2013
The French and Germans distrust companies
Survey on public perception and credibility of companies in Germany and France 50% of Germans and 48% of the...
- 8. Sep. 2011
Get rid of the ad value equivalent?
Several German PR agencies have newly rejected the ad value equivalent (AVE) as method to measure PR. This resulted…
- 24. May. 2011
PRGN Survey: Corporate communicators expect their company to have a global marketing function
Marketing and communications executives are “going global”, with seven out of 10 saying their organizations currently have, or will…
- 3. Jan. 2011
Top 2010 PR Stories: Gulf Coast Oil Spill, Chilean Miner Rescue
A survey of public relations professionals around the globe indicates that the BP Oil Spill in the Gulf of…