- 1. May. 2025Planning PR events live and digitally
Designing PR events effectively: From the idea to the event
Planning PR events: Learn how to create successful press events and put your brand in the spotlight with thoughtful…
- 1. Apr. 2025Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
The Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and…
- 10. Mar. 2025The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Emotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a…
- 1. Feb. 2024Introduction to PR costs
How much does PR cost?
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates…
- 13. Mar. 2023How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 13. Feb. 2023How much does a PR consultant earn?
PR Consultant Salary
How much does a PR consultant earn? The DPRG Fee Barometer 2022 provides information about fees and salaries in…
- 1. Nov. 2022Key media usage trends will continue to prevail
ARD/ZDF study reveals mass communication trends in 2022
According to the results of the ARD/ZDF Mass Communication Trends 2022 study, 99 percent of all people in Germany…
- 5. Sep. 2022Notified/PR Week survey: More than 85 percent of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important
A survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger…
- 6. Jun. 202230 PR professionals reveal secrets of how successful communication works
New PRGN eBook
To mark its 30th anniversary, the Public Relations Global Network has now published an eBook in which 30 PR…
- 9. May. 2022Target specific interests with a content plan
Thought leadership offers unique perspectives
Out of some 3,600 senior-level professionals surveyed, 66 percent of B2B decision makers feel inundated with promotional messages. Yet…
- 25. Apr. 2022Three experts introduced fruit from Greece, Romania, Bulgaria and Cyprus to the German market
Enjoy, it’s from Europe
With the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit….
- 7. Dec. 2021What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
The Corona pandemic has had a massive impact on many over the past year and a half. But Corona…
- 27. Sep. 2021Houston, we have a problem ...
Crisis PR: What really counts
Although many companies try to withstand crises by simply ‘sitting them out’, this usually leads to an even greater…
- 23. Aug. 2021Addressing stakeholders with LinkedIn
LinkedIn is the most popular social media business platform
LinkedIn is the most important network for digital communication for many entrepreneurs and was able to extend its lead.
- 9. Aug. 2021Instagram has long since overtaken Facebook
Social media use in Germany (2020)
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
- 19. Jul. 2021The Most Popular Brands in the DACH Region
Love Brands 2021 in the DACH Region
What are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands…
- 31. May. 2021Placing talk show guests on classic TV
Talk shows: How do you place a guest?
TV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests…
- 10. May. 2021Global communications group elects new officers during virtual Spring member conference
PRGN elects Alexandra Diniță as President
Following a vote from PRGN member agencies, Alexandra Diniță, general manager of Free Communication in Bucharest, Romania, stepped up…
- 3. May. 2021Global ESG Monitor reveals weaknesses
ESG reporting is a global disappointment
The sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average…
- 12. Apr. 2021Competitor analysis of brand awareness
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
- 15. Mar. 2021Innovative and memorable 2020 social media projects
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- 8. Mar. 2021Culture of the spoken word moves back into focus
Clubhouse: Social distancing communication trend
Clubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have…
- 15. Feb. 2021Survey reveals cautious optimism
What do PR and communications experts expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
- 1. Feb. 2021B2B Search Engine Optimization
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- 29. Jan. 2021New Year, New Trends
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
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