- 15. Sep. 2025PR in Europe for E-commerce companies on Black Friday
Black Friday 2025: PR and online marketing in Germany
It may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 18. Aug. 2025What today’s brands must do to stay credible and relevant
How the Equation of Brand Influence Has Changed
Influence, once seen as a byproduct of visibility, is now the key metric for determining long-term relevance.
- 21. Jul. 2025Benefits, Risks, and Best Practices of Generative AI in Public Relations
Generative AI in PR
Discover how generative AI is reshaping PR – boosting efficiency, managing risks, and balancing tech with human authenticity.
- 1. Jul. 2025International reach expanded
PRGN joins the ICCO
PRGN joins ICCO, expanding international reach. The partnership enhances influence, ethics, and AI-driven communication for PRGN members.
- 15. May. 2025PR, Marketing, Advertising: Key Factors Explained
The difference between PR, marketing and advertising
Discover the differences between PR, marketing and advertising: goals and methods and why a good balance is important!
- 1. May. 2025Planning PR events live and digitally
Designing PR events effectively: From the idea to the event
Planning PR events: Learn how to create successful press events and put your brand in the spotlight with thoughtful…
- 14. Apr. 2025Why you should master an elevator pitch
Elevator pitch: Definition, setup, examples and tips
Learn how to convince with an elevator pitch in 60 seconds! Tips, examples and structure for a perfect first…
- 1. Apr. 2025Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
The Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and…
- 10. Mar. 2025The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Emotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a…
- 17. Feb. 2025Kill Two Birds with One Stone: More Visitors at Your Booth and Increased Demand Through Higher Media Presence / Effective Support for Marketing and Sales
Trade Fair PR: Increasing Success with Effective Press Relations
With PR you can attract a greater number of potential clients to your stand and through media reports increase…
- 27. Jan. 2025Effective PR starts with strong media contacts: How to do it
Establishing and maintaining media contacts
High-quality media contacts are the foundation of any successful PR campaign. This requires sensitivity, expertise and a service mentality.
- 20. Jan. 2025When and How to Successfully Reposition a Brand
The Importance of Brand Name and Rebranding
Plan rebranding sensibly: Learn when and how a brand realignment increases relevance and appeals to new target groups.
- 21. May. 2024How can non-governmental organizations effectively spread their message and gain support?
PR for NGOs
Public Relations for non-governmental organizations is a key to reaching target groups and successful fundraising.
- 1. Feb. 2024Introduction to PR costs
How much does PR cost?
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates…
- 1. Jan. 2024Public Relations – a definition
What does “PR” mean?
PR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their…
- 28. Nov. 2023IC wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2023
Industrie-Contact (IC) once again impressed at the 2023 global PRGN Best Practice Awards, winning one gold, two silver and…
- 20. Nov. 2023How companies can optimize their Christmas PR 2023 in Germany
Christmas PR 2023 in Germany
The holiday season is not only a time for giving and celebrating, but also a golden opportunity to put…
- 5. Oct. 2023Step by step to your own Wikipedia page
How to create a Wikipedia article
How do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the…
- 13. Mar. 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Initial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press…
- 13. Mar. 2023How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 2. Jan. 2023„Disruption“ is one of the top buzzwords of the actual economy
Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
- 2. Jan. 2023Trends and Challenges 2023
B2B Marketing in Germany
Marconomy and the German bvik (Federal Association of Industrial Communication) have drawn up trend theses for B2B marketing in…
- 17. Oct. 2022IC achieves 1 x Gold, 2 x Silver and 2 x Bronze
PRGN Best Practice Awards 2022
Industrie-Contact won a total of five awards at the global PRGN Best Practice Awards 2022, setting a new agency…
- 5. Sep. 2022Notified/PR Week survey: More than 85 percent of PR professionals see growing importance of PR at the executive level
Corporate communications increasingly important
A survey by Notified/PR Week found that more than 85 percent of PR professionals believe PR plays a stronger…
- 4. Aug. 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
Posts tagged with ‘pr strategy’
Articles related to the topic around the term ‘pr strategy’
