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Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
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Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
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Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time at the Hannover Messe 2011. Gabler’s…
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Burda Bootcamp
Ann-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company….
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Alternative Facts
The current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump…
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What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
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IC and Changhong start into the second half of the Bundesliga season
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
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Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
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Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
