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July 25, 2019
National daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
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June 4, 2019
Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
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February 20, 2019
Agency platform DesignRush lists Industrie-Contact under Top 25 PR Firms world-wide
The agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a…
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January 18, 2019
Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
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August 14, 2018
Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time at the Hannover Messe 2011. Gabler’s…
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January 26, 2018
Burda Bootcamp
Ann-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company….
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January 16, 2018
Alternative Facts
The current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump…
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August 16, 2017
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
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May 18, 2017
Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
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January 27, 2017
IC and Changhong start into the second half of the Bundesliga season
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
