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Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time at the Hannover Messe 2011. Gabler’s…
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Alternative Facts
The current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump…
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Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
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IC and Changhong start into the second half of the Bundesliga season
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
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Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
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Disruption and its Meaning for Communications
Disruption describes a transformation process, which powerfully changes existing business concepts (or even the whole market by a radical…
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Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
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What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
