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November 13, 2019
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
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November 6, 2019
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
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July 25, 2019
National daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
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February 20, 2019
Agency platform DesignRush lists Industrie-Contact under Top 25 PR Firms world-wide
The agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a…
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August 14, 2018
Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time at the Hannover Messe 2011. Gabler’s…
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January 26, 2018
Burda Bootcamp
Ann-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company….
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January 16, 2018
Alternative Facts
The current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump…
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May 18, 2017
Press work at trade fairs
Only a fraction of exhibitors use the press service as a way to gain exposure: One of the reasons…
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January 27, 2017
IC and Changhong start into the second half of the Bundesliga season
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
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December 12, 2016
Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
