- 19. Mar. 2020Present products optimally with the help of PR measures
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- 28. Jan. 2020How to deal with influencers
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 13. Jan. 2020Successful Influencer Marketing
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 27. Nov. 2019Bloggers are more authentic than advertising
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- 14. Aug. 2019More than just prominent testimonials
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
- 1. Jul. 2019Cars, Commercial & light commercial vehicles
Buchbinder Auktion now relies on IC for its PR activities
Buchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to…
- 20. Jun. 2019Medical effect, cosmetic use and why good communication is so important when it comes to CBD
Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
- 4. Jun. 2019Tips based on 40 years of PR experience
Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
- 21. Mar. 201940 years of IC - celebrating now
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
- 22. Oct. 2018International Erotic PR Campaign - Challenges for the Agency
Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
- 25. Jun. 2018... and the Labeling Obligation of Advertising Posts
The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
- 7. May. 2018Consumers trust influencers more than traditional advertising
The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
- 16. Aug. 2016Top bloggers for PR strategy
Bloggers: the key to relatable, believable storytelling
Our Italian PRGN (Public Relations Global Network) partner Sound PR shows how important bloggers are in storytelling PR strategy….
- 8. Feb. 2016New Kids on the Blog
How bloggers have changed PR
When US customers asked us for blogger PR five years ago – for example in the food and lifestyle…
- 25. Aug. 2011SoM: useful for PR work?
Social Media and Public Relations Event
Industrie-Contact (IC) organized an event with Mathias Will, the social media expert and operator of the well-known blogs netz-leben.org….
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