-
July 1, 2019
Buchbinder Auktion now relies on Industrie-Contact for its PR activities
Buchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to…
0 -
June 20, 2019
Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
-
June 4, 2019
Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
-
March 21, 2019
#IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
-
October 22, 2018
Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
-
June 25, 2018
The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
-
May 7, 2018
The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
-
August 16, 2017
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
-
August 16, 2016
Bloggers: the key to relatable, believable storytelling
Our Italian PRGN (Public Relations Global Network) partner Sound PR shows how important bloggers are in storytelling PR strategy….
-
February 8, 2016
How bloggers have changed PR
When US customers asked us for blogger PR five years ago – for example in the food and lifestyle…
