- April 1, 2020
Online shop The Mint Corner counts on Industrie-Contact
The Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote…
0 - March 30, 2020
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- March 24, 2020
What is content curation?
Content curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s…
- March 19, 2020
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- January 28, 2020
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- January 13, 2020
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- January 1, 2020
What does “PR” mean?
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
- November 27, 2019
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- November 6, 2019
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- August 14, 2019
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
Posts tagged with ‘influencer pr’
