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November 27, 2019
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
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November 6, 2019
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
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August 14, 2019
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
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July 1, 2019
Buchbinder Auktion now relies on Industrie-Contact for its PR activities
Buchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to…
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June 20, 2019
Megatrend Cannabidiol (short: CBD)
No matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have…
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June 4, 2019
Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
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March 21, 2019
#IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
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June 25, 2018
The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
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May 7, 2018
The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
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August 16, 2016
Bloggers: the key to relatable, believable storytelling
Our Italian PRGN (Public Relations Global Network) partner Sound PR shows how important bloggers are in storytelling PR strategy….
