- April 12, 2021
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
0 - March 30, 2020
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- December 9, 2019
The power of corporate culture in PR agencies
“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate…
- September 2, 2019
Knowing what’s going to happen – A little history of Germany’s future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
- June 19, 2019
#IC40YEARS – Summer party to celebrate IC’s 40th anniversary
On the occasion of its 40th anniversary, Industrie-Contact organized a summer party on the IC grounds. All employees of…
- April 8, 2019
#IC40YEARS – Industrie-Contact donates 40 trees to the foundation Unternehmen Wald
Together with the Schutzgemeinschaft Deutscher Wald (SDW), the Stiftung Unternehmen Wald and the forester’s station Duvenstedter Brook, the IC…
- March 21, 2019
#IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
Posts tagged with ‘impressions’
