- 1. Feb. 2024Introduction to PR costs
How much does PR cost?
The cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates…
- 13. Mar. 2023How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
The results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
- 13. Feb. 2023How much does a PR consultant earn?
PR Consultant Salary
How much does a PR consultant earn? The DPRG Fee Barometer 2022 provides information about fees and salaries in…
- 20. Sep. 2021Public Relations in Germany, Austria and Switzerland
The DACH region: Should all PR be under one roof?
Is a single PR agency sufficient for the entire region, or would it be better to choose three local…
- 6. Sep. 2021Broadcasting group will take over publishing house
Will the media landscape change after RTL’s takeover of G+J?
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
- 2. Nov. 2020Safeguard your reputation
The Importance of Public Relation for Business
Public Relation is a strategically curated business communication practice that is beneficial for the company or individual as well…
- 22. Oct. 2020PR over Advertising
Why does your company need a PR strategy?
Although advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not…
- 28. Apr. 2020Agency or not agency? That is the question here.
Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…
- 2. Mar. 2020International trade fairs cancelled or postponed
COVID and its effects on the German trade fair industry
Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations…
- 19. Feb. 2020“PESO” is short for Paid, Earned, Shared & Owned Media.
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
- 6. Nov. 2019Who are the most important opinion leaders for PR professionals?
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
- 11. Feb. 2019Identify differences between agencies
How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
- 11. Feb. 2019Study by MotorK reveals lack of modern features and tools
The weakness of car dealers lies in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
- 2. Jan. 2018Salaries in the public relations industry
How much does a PR consultant earn in 2017?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
- 5. Oct. 2017Selecting the perfect PR and marketing communications agency
5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
- 15. Aug. 2017Potential customers that do not unveil PR budget
Public Relations Budget
“I don’t submit a proposal if the requester is not ready to tell me what budget he is willing…
- 27. Apr. 2016Positive trend for PR industry
DPRG: Fee and trend barometer
The Deutsche Public Relations Gesellschaft e.V. (DPRG) sees a positive trend for the PR industry. Public relations continues to…
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