- 4. Aug. 2022Most common mistakes in communication
6 mistakes to avoid when working with media
Successful communication with the media is the key to launching press releases. What are the most common mistakes?
- 20. Jun. 2022Rebranding has risks, but also opportunities
The importance of the brand name in brand profiling
The launch of a new brand name needs good timing and a convincing naming and communication strategy with proper…
- 27. Jun. 2021Made in Germany
International SME Day on 27 June
The German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for…
- 14. Dec. 2020How British companies can now do good business in Germany
Brexit – Done Deal!
The successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all…
- 8. Jun. 2020The same or completely different
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
- 28. Apr. 2020Agency or not agency? That is the question here.
Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…
- 24. Mar. 2020Home office is the way to go
Coronavirus: We continue to work without any limitations!
Like many other companies, we have been working from home since 17 March 2020. This does not change anything…
- 9. Dec. 2019The most important success factor
The power of corporate culture in PR agencies
“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate…
- 30. Sep. 2019Our most loyal customer
IC and HSK celebrate 25 years of cooperation
The Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail…
- 21. Mar. 201940 years of IC - celebrating now
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
Industrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in…
- 20. Mar. 2019
Germany and UAE – Conference on economic cooperations
The German Ministry for Economic Affairs and Energy and the Ministry of Economics of the United Arab Emirates met…
- 11. Feb. 2019Identify differences between agencies
How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
- 11. Feb. 2019Study by MotorK reveals lack of modern features and tools
The weakness of car dealers lies in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
- 18. Jan. 2019Our most loyal customer for 25 years
Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
- 5. Oct. 2017Selecting the perfect PR and marketing communications agency
5 Steps to Select the Right PR firm
Selecting the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
- 25. Jul. 2017Finding other way of communicating when English is everywhere
International Business
As the world is becoming increasingly globalized, it is impossible for companies not to open up to international exchanges….
- 16. Feb. 2017A house in the South : coveted luxury residences in Tenerife
2016 most successful year so far for IC client Abama
Luxury residences in Tenerife: The year of 2016 has been Abama’s most successful yet, with 50 apartment and villa…
- 27. Jan. 2017Changhong is sponsor of FC Augsburg
Second half of Bundesliga season for IC and Changhong
The electronics producer Changhong is continuing its brand and quality campaign in Germany. The core objective of the Chinese…
- 12. Dec. 2016Focus on customers
Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
- 19. Mar. 2010Chemical-free cleaning technology
Innovative cleaning client starts PR in Germany
Activeion, the innovative international cleaning industry client has assigned IC to implement PR programs in Germany. A first key…
- 15. Mar. 2010Market leader for interdental tooth care
New client from Sweden has boarded
The Hamburg affiliate of the Swedish company TePe has assigned IC to implement a PR program with four activities…
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