September 6, 2021
RTL Television Group has now announced that it will buy a majority stake in Hamburg-based publisher Gruner + Jahr.
August 9, 2021
Social Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers…
April 12, 2021
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
March 15, 2021
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
January 29, 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
January 28, 2021
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…
January 1, 2021
Public relations, or PR, consist in managing the communications of a person or an organization to the public.
November 2, 2020
Public Relation is a strategically curated business communication practice that is beneficial for the company or individual as well…
October 22, 2020
Although advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not…