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December 12, 2016
Why EOP should replace the PESO model
Communication professionals should focus on EOP rather than PESO and focus more on the customer instead of the media…
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September 19, 2016
The Fall of Advertising and the Rise of PR
Advertising agencies need to rethink: The book classic “The Fall of Advertising and the Rise of PR” is more…
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August 1, 2016
Improper practices in Austria’s PR industry
According to horizont.at, the PR Ethics Council has begun with a call for an open discourse on “forbidden practices…
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June 25, 2015
Native Advertising, Product Placement, Content Marketing, Advertorials: What’s Going On!
Babylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases…
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February 19, 2015
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
