Good search engine optimization considers the constantly changing search algorithm and optimizes the search results (SERPs). Google constantly optimizes its search algorithm. Especially the latest updates were designed to give more importance to relevant content. For many SEO specialists, this content-related approach is difficult. PR professionals have a better understanding of such an approach because they are able to develop strategies in which key messages are embedded in a deeper context (“deep content”) and put in the right places. Modern online communication must be able to do both – the classic media and the SEO side. What do you have to be aware of? We can help you with the development, as we are familiar with both the content and the technological side of modern SEO.
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