Online PR
Internet Public Relations
Online PR aims to achieve publications on digital media. Thereby classic print as well as electronic media are excluded.
We offer our support for more presence on the internet – for example through publications of editorial articles including backlinks to your enterprise or brand website.
Rising online presence through online PR
Online PR primarily involves solely publishing media, but also dialogical, thus social media. Due to digitalisation, online media are widely represented, partially as counter parts to already existing print and digital media. Moreover many independent media forms were developed, existing only digitally.
We have clients only interested in online representation. This is due to the fact, that these clients consider their business models only for the internet. Insofar clippings in those target media have the highest value for them.
A further benefit of online PR is how fast you can spread the word. Do you need short-term attention for your company or your product? Then online PR is the primary and most effective choice to quickly achieve editorial articles, as online editors work quite fast and comparatively short-termed: if a press release is sent by us, it will mostly be published the same day.
Another advantage to print media is the easy possibility to undertake corrections. Already printed articles in daily newspapers cannot be reversed, quite contrary to articles online. Thanks to well kept contacts at editorial offices, we have always been able to either correct or revise our client’s articles
Social Media: The dialogue with users
When engaging social media with your PR campaign, certain dialogue ground rules have to be acknowledged. Posting news is one case, but only who is prepared to engage a dialogue with groups of interest should become active in social media.
Online PR for increased visibility on the web
A further aspect of online PR is the Search Engine Optimization (SEO). All publications on an enterprise or a product ultimately effect the SEO, for better or for worse. The Google Algorithm registers all online foot prints and evaluates them. Thus online PR is a good tool to improve your Google ranking. You are also well advised to consider SEO ground rules when engaging in online PR.
Google Algorithm updates of the last few years have shown the trend that good content is to be rated more positively, which is a plus for online PR. Whereas SEO work was more technical the last couple of years, content is becoming more and more relevant. This is more in line with the users, wanting to read good contents rather than trouble themselves through keyword deserts.
Back links through online PR: Recommendations are range-multipiers
The supreme discipline for online PR is to achieve back links to the website of an enterprise or a product, for example. The back link is an indicator for the content being so good, that it was thought to be reasonable to refer the readers to an additional useful source of information via back links. When the source is the client’s or their product’s website, the client benefits twofold. We also call it SEO-PR.
