Corporate Social Responsibility (CSR)
Sustainability increasingly important
Corporate Social Responsibility (CSR) is part of our DNA. Our CEO Jürgen Klimke is an expert in development policies. Our executive board Uwe Schmidt is chairman of Children Charity Organization Third World.
We offer our know-how to mid-size as well as large companies and enterprises. Strategy, implementation and communication all comes from the same body.
The obligation to emphasize the topic “sustainability” on all operating levels requires a strategic approach, reaching from the choice of business partners, design of the entire value chain to communication of all the company’s life expressions.
Many larger companies have already recognised consequent and sustainable operations as an advantage in competition. Many middle class companies are still undergoing change. The topic might be on the agenda, but it is not yet one of the priorities.
What does a CSR based strategy ensure?
- a long term rise in value
- recognition by clients
- increase in productivity and innovation
- appeal as an employer
- pleased employers
- distinction on the market and competition advantages
- recognition by society
Our service for you:
- situation analysis
- strategy development
- internal and external communication concepts
Corporate Social Responsibility „Made in Germany“
The Ministry for Labour and Social Affairs has already given CSR a significant space on their website. Under the title “corporate value – CSR Made in Germany” it states the following:
Corporate Social Responsibility (CSR) is about companies and other organisations and institutions who take over social responsibility voluntarily, beyond their legal obligations. The European Union defines CSR as a system which serves companies as a foundation in able to combine social and environmental affairs with their company practices and interrelations with stake holders on a voluntary basis. („Grünbuch Europäische Rahmenbedingungen für die Soziale Verantwortung der Unternehmen“)
CSR often also has to do with public affairs. Thanks to our CEO Jürgen Klimke we have decade long political experiences in this field of work. Klimke has been a member of parliament since 2002 and was politically active in the Hamburg City Council for many years. More experience in politics, political council, public affairs is hardly possible. Especially his development political experience stands out. Our board Uwe Schmidt on the other hand has been working for the Children Charity Organisation Third World since 1992 and has a broad perspective when it comes to CSR.
In the end the economy has be ready to provide contributions to society going beyond legal regulations, following a sustainable goal. CSR means taking more into account than economic success. CSR depends on the understanding that a single person, groups, nations, planet earth stand united. When single players put their interests irresponsibly above those of others, conflicts within the company, social rejections, wars and environmental catastrophes can occur.
The more the interdependencies are recognised and own operations are oriented to allow a balance in interests, the better it is for all parties. As ultima ratio of a consequent CSR is the recognition that waiver can benefit. As a reckless pursuit of one’s own interests can lead to high profits at first, negative consequences can appear which can result in high costs.