Medical Technology

PR for Medicine & Healthcare

Medicine & Healthcare PR is a special field of communication: Against the background of a constantly evolving society, science and research, the healthcare sector is also subject to constant progress, which must be presented in medical communication in a way that is appropriate for the target group.

As a PR agency with an industry focus on medicine & health, we have excellent know-how, comprehensive market knowledge and the ability to work together with scientists, doctors and journalists in an interdisciplinary manner to meet the high demands of modern healthcare and pharmaceutical companies. We have been impressively demonstrating these skills for years. Our team has already helped a number of clients to achieve a high level of awareness for healthcare brands in the relevant target groups.

Industrie-Contact has decades of experience in the medical & healthcare industry. Our team offers you:

  • Extensive knowledge and medical know-how
  • Consulting for classic and digital communication strategies
  • Long-standing personal contacts
  • Extensive event experience
  • A well-rehearsed team of consultants

Medicine PR on an international level

We also offer our services internationally. Thanks to our membership in the Public Relations Global Network since 2002, we are in a position to work with partner agencies on all continents who can implement regional PR work for our clients. We are happy to take on the lead agency function, so that our clients have a central point of contact. This helps to keep the process lean.

Penetrating health with event PR

Live communication at trade fairs and congresses or at self-hosted PR events are important tools for healthcare clients to get in touch with target media – or directly with target groups. Digital events also have their place in modern communications. Whether it’s Zoom, Microsoft Teams or GoToWebinar, video conferencing is now learned and a real option when it comes to communicating complex healthcare science content to a professional audience.

Medical PR and digital communication

An important component of topics that require a lot of explanation, such as health, are digital communication channels. Influencers and social media work differently than medical journals. Our digital team understands how to prepare content so that it comes across as appealing in digital media. In addition, we help with search engine optimization (SEO) by preparing content – onpage or offpage – to meet key SEO guidelines. This results in giving the ranking of companies or brands a powerful Google boost!

Do you want to benefit from our PR know-how in the field of medicine & healthcare?

Contact us now to talk about your company’s communication strategy!

References in the field of medicine & healthcare PR