Leisure research, Kalkhoff Bikes, Eaglemoss – Let me entertain you!
Our customer, the Foundation for Future Studies, adresses the subject “The World in Change – People at the Centre“, encompassing social and cultural wellbeing, aspects of major importance in our 21st-century society. The Foundation for Future Studies was created by British American Tobacco with the aim to promote science and research as an independent, non-profit organisation.
Professor Horst W. Opaschowski, co-founder of the Foundation and supervisor of Industrie-Contact, has decisively shaped the institute’s history in his years as Director of Research from 1979 to 2010. In 2014, he founded Hamburg-based future studies institute Opaschowski Institut für Zukunftsforschung with his daughter Irina Pilawa; he is still active there to this day. Professor Opaschowski was awarded the Federal Cross of Merit for his contributions. Industrie-Contact is extremely proud that this renowned researcher is part of its supervisory board.
Entertainment PR in all its diversity
Industrie-Contact has already provided its services in Entertainment PR to many customers. Aside from the foundation named above (which previously existed under the name of BAT Leisure Research Institute), other customers include: Germany’s highest-revenue bicycle manufacturer Derby Cycle (which owns brands Kalkhoff. Focus, Raleigh, Univega, Rixe); Italian leading bicycle-accessory supplier Rivolta; US workout brands Zumba, Fitness and Piloxing; great names of music such as Yamaha Music and Universal Music; British collectable figurine and kit company Eaglemoss; second-hand events ticket company Ticketbis from Spain; and finally, famous Finnish home and gardening brands Fiskars and Marimekko.
Leisure & Entertainment PR: the example of bicycle brand Kalkhoff
Kalkhoff is a leading e-bike brand in Germany which offers a wide range of bicycles: city, touring, trekking, child-sized bikes … Our job was to position the brand in end-consumer media as well as in specialized press and to emphasize market leadership. We did so through classic press work, which included inviting a selection of journalists to a test tour on various Kalkhoff bicycle models around the Outer Alster Lake. Our portfolio of activities was completed by live communication at major bicycle trade show Eurobike in Friedrichshafen and at in-house exhibition “Bike Expo“ at Derby Cycle’s head office in Cloppenburg.
Entertainment PR for a quiet hobby
Eaglemoss is a leading brand of figurine construction kits which are distributed as collectables by newsagents. Collectors and enthusiasts can for example recreate the 1955 Mercedes-Benz 300 SL Coupé in an exact 1:8 reproduction of the iconic sports car. The product promotion campaign was firstly launched on a private TV channel. Then comes the special interest press, read by collectors and enthusiasts; this is where we do classic press work for Eaglemoss. Our job was to precisely identify the target media and provide them press articles on figurine collections.
References in Entertainment PR
Core competences in core industries
We don’t do everything – that we do, we do right, though.