Building & Living

Building & Living PR

Paroc, Trex, Martin Reichardt Architekten, Heroal, Warema, Fingerhaus etc.

The Building & Living segment offers a whole new range of PR approaches allowing to support and boost sales. Good brand positioning in targeted media, whether in end-consumer-oriented or in specialized press, is therefore crucial.

Industrie-Contact has provided –and continues to provide– its services to many customers in the Building & Living segment. Examples of successful press work can be found with world-leading brands Trex and Paroc.

Paroc for Paulaner Brauerei

Paroc Paulaner BrauereiParoc is an Finland-based international stone wool insulation producer with an office in Hamburg. For the construction of the Munich-Langwied Paulaner brewery, Paroc was given the mission to insulate all buildings with non flammable sandwich panels. A modern insulated facade with mirror effects was also installed in 3 buldings: the fermenting and storage cellar, the malt silo and the brewery.

Industrie-Contact’s job was to create a microsite on the Paulaner project and campaign on the Paroc website. Publishing customer news, shooting a video documenting the construction progress and writing a background article were also part of our work on this project.

On top of that, we helped the Paroc website earn better ranking in the German-speaking area with Search Engine Optimization (SEO). .

 

World market leader Trex in advance on the German market

Our customer Trex comes from Virginia, USA. Trex is the world’s greatest manufaturer of WPC (wood-plastic composite) terrace and veranda decking, railings, luminaires, mouldings, support systems and furniture. Our work chiefly consisted in classic PR for WPC-terrace decking. This included writing and publishing articles in end-consumer and specialized press. Our range of tasks also included live communication at events such as BAU, the leading trade fair for architecture, materials and systems, and the GaLaBau, another international trade show in the field.

Reichardt und Partner ArchitektenFor the architects at Martin Reichardt, we implemented the new website using the latest findings in design and SEO. Our work for this customer also included press work in specialized media.

Once more, we provided Heroal, Warema and FingerHaus our services in press work, collaborating for instance with German TV show Ratgeber Bauen & Wohnen – an example of the ideal target media for the topic.

 

Market access for international customers

Our clients appreciate our expertise and our honest advice. We know our way around the media landscape and are therefore able to provide a good understanding of it. International customers such as Trex and Paroc, who are not so familiar with the German media, particularly appreciate our know-how.

Public Relations and Building & Living work great together. Meeting customers’ expectations, taking multilevel measures and price structuring is made possible at the best cost-effectiveness ratio.

References in Building & Living

Core competences in core industries

Automotive & Mobility

Automotive & Mobility

Industrie-Contact has been working for decades for companies in the automotive sector.

Beauty & Health

Beauty & Health

Our passion is beauty, health & cosmetics PR

Fitness & Lifestyle

Fitness & Lifestyle

Fitness & lifestyle, sports & fun

E-Commerce & Digital Business

E-Commerce & Digital Business

Trading is undergoing a fundamental change due to the Internet

Real Estate

Real Estate

Leisure and commercial properties want to present their advantages

Industry & Technology

Industry & Technology

B2B PR is one of our core competencies

Medicine

Medicine

Demographic change in communication

Tourism

Tourism

Up and away: Holiday inspiration through social media and digital communication

Building & Living

Building & Living

An industry that offers a variety of approaches to support distribution and boost sales.

Food & Beverages

Food & Beverages

Food & beverages PR: Yummy!

Consumer Electronics

Consumer Electronics

Industry 4.0 and the Internet of Things (IoT)

Logistics, Transportation & Packaging

Logistics, Transportation & Packaging

Constant dripping wears the stone

We don’t do everything – that we do, we do right, though.