The Healing Expert

PR Agency Germany - Industrie-Contact

The Healing Expert

The name Hansaplast represents fast, effective healing for 100 years, and it delivers what it promises. With a whole host of products, Hansaplast patches up, relieves, and remedies skinned knees, back pain, foot problems, and many other complaints. Hansaplast also goes by Elastoplast and Curitas in other parts of the world and enjoys the trust of a great many people in Europe and beyond.

Hansaplast has come a long way since the first Hansaplast Beiersdorf plaster, which we developed in 1882, when Paul Beiersdorf was awarded the patent for the first plaster. The start of an ongoing success story, driven by progress, quality and innovation.

For more than 125 years Beiersdorf has gained experience and competence in woundcare, more recently in the field of activity support and treatment of muscular pain as well, striving to improve woundhealing and care for your skin ever since.


Quality as benchmark

Today Hansaplast is one of the most trusted plaster brands in Europe, founded in 1922. Since then Hansaplast products have been known internationally for their leading quality. Over 200 tried and tested products and innovations are sold in countries from Germany to Chile, from the UK to Australia under the brand names Hansaplast, Elastoplast and Curitas. Apart from plasters and wound dressings, the product range includes well-tried as well as innovative products that offer solutions for foot problems, sport injuries, pains and strains.

A worldwide brand that you and your entire family can rely on, as it offers you high-quality, modern solutions for the demands and small inconveniences of everyday life.


A brand you can trust

Innovation and research have always been at the core of the Hansaplast business, combining tradition with the latest scientific developments: The scientific and cosmetic know-how we have accumulated at Beiersdorf in over 125 years in the fields of skincare, woundcare and tapes is something that goes into every Hansaplast plaster we develop. This is something that our customers can rely on and profit from every day.

Ongoing research and usage of the latest technologies ensure products of the highest standard which match demanding consumers’ needs for individual care. Always meeting the demands of an everchanging world, we strive for innovation and excellence in everything we do.