PR Agency Germany - Industrie-Contact AG

The world in focus

Focus is the modern news magazine. Week after week, the editorial team reports on the people behind the news from politics, business, science and culture – on their opinions, their actions and their success. Because it is these people who change our world and shape our future.

Focus is the only news magazine in Germany to report directly from Berlin. A worldwide network of correspondents also brings the world into focus. Week after week, the magazine brings facts and analyses to the point: from politics, business, technology, culture, life and enjoyment. The magazine provides background information and opinions that put current news events in perspective and points out concrete options for action. The attitude of Focus is forward-looking and constructively critical.

When it was founded in 1993, Focus revolutionized the magazine industry: The then-new news magazine reported using many infographics and short, pointed texts – thus anticipating narrative forms of the Internet. Since 2015, the magazine has been published on Saturdays to reflect the changes in media usage habits brought about by digitization.

Focus reaches over four million readers and sells around 400,000 copies a week, in print or digitally. As early as 1996, Focus launched its own Internet portal, Focus Online, which is now operated by BurdaForward. Line extensions such as Focus-Money, Focus-Business and Focus-Gesundheit expand the brand portfolio.