- 8. Jun. 2020
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…
- 22. May. 2020
PRGN adds agencies from Arkansas, Colorado and Oregon
The Public Relations Global Network (PRGN) is one of the world’s largest international PR networks. It has now been…
- 18. May. 2020
Corona Crisis Communication
The communications departments and agencies of companies are currently facing special challenges. The German newswire “News Aktuell” has investigated…
- 28. Apr. 2020
Outsourcing PR
There is often heated discussion in companies as to whether media and public relations should be handed over to…
- 6. Apr. 2020
Broker Relations
We have been working for clients with luxury real estate for many years. The focus is on press relations…
- 1. Apr. 2020
Online shop The Mint Corner counts on IC
The Mint Corner is relying on Industrie-Contact (IC) for its PR. The task of the agency is to promote…
- 30. Mar. 2020
E-mail is the most important channel for customer communication
Companies have sent more e-mails in 2019. The opening and click rates, however, have fallen. This is one of…
- 24. Mar. 2020
Coronavirus: We continue to work without any limitations!
Like many other companies, we have been working from home since 17 March 2020. This does not change anything…
- 24. Mar. 2020
What is content curation?
Content curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s…
- 19. Mar. 2020
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
- 19. Mar. 2020
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
- 2. Mar. 2020
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
- 2. Mar. 2020
COVID and its effects on the German trade fair industry
Germany is the world’s number 1 trade fair venue for international trade fairs. This is why trade fair cancellations…
- 19. Feb. 2020
What is “PESO” and what does it do?
PESO is short for Paid, Earned, Shared & Owned Media. Over the last few years, the term has become…
- 28. Jan. 2020
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
- 21. Jan. 2020
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
- 20. Jan. 2020
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
- 13. Jan. 2020
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
- 8. Jan. 2020
All you need to know about framing
The importance of dealing with framing should not be underestimated. Every statement or word has an impact on the…
- 23. Dec. 2019
Internship at the PR Agency Germany
For the last four months I was able to gain an insight into PR and public affairs work during…
- 23. Dec. 2019
The world of communication and PR in the future
In 2019 we celebrated #IC40YEARS. But everybody can look back. Our anniversary is first and foremost a milestone on…
- 11. Dec. 2019
News and insights from seoday 2019
Many topics around SEO were presented at seoday 2019. In addition to three lecture sessions, several trade fair booths…
- 9. Dec. 2019
The power of corporate culture in PR agencies
“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate…
- 6. Dec. 2019
IC wins Gold Award for 40th anniversary campaign
Industrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the…
- 27. Nov. 2019
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.