- 10. May. 2021
PRGN elects Alexandra Diniță as President
Following a vote from PRGN member agencies, Alexandra Diniță, general manager of Free Communication in Bucharest, Romania, stepped up…
- 3. May. 2021
ESG reporting is a global disappointment
The sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average…
- 12. Apr. 2021
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
- 15. Mar. 2021
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- 8. Mar. 2021
Clubhouse: Social distancing communication trend
Clubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have…
- 15. Feb. 2021
What do PR and communications experts expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
- 1. Feb. 2021
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- 1. Feb. 2021
PRGN: Sara Pearson appointed EMEA Vice President
In the Public Relations Global Network (PRGN), IC board member Uwe Schmidt has handed over his position as Regional…
- 29. Jan. 2021
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
- 28. Jan. 2021
Effective Facebook Marketing Strategies
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…
- 17. Dec. 2020
Why YouTube advertising is becoming increasingly important
In October 2020, youtube.com recorded 34.14 billion visits worldwide. In the German-speaking world, 47 million adult users used the…
- 14. Dec. 2020
Brexit – Done Deal!
The successful negotiation of the Brexit has averted the no deal brexit scenario and great economic damage for all…
- 7. Dec. 2020
Joe Biden to become President of the USA
Joe Biden will be the next president of the USA. With him diplomacy and multilateralism will enter the White…
- 23. Nov. 2020
Videoconferencing – How we do it better!
Even if some mistakes in a video conference are less serious than others, they still have the same effect…
- 16. Nov. 2020
PRGN Best Practice Awards 2020
At the PRGN Best Practice Awards 2020, Industrie-Contact won a total of four prizes. First place in the newly…
- 10. Nov. 2020
Using Pinterest effectively for your own SEO
If you have your own website or online store, you can use Pinterest to generate traffic to your website….
- 2. Nov. 2020
The Importance of Public Relation for Business
Public Relation is a strategically curated business communication practice that is beneficial for the company or individual as well…
- 2. Nov. 2020
What you should not do in meetings
Meetings can have a wide variety of contents. It is understandable that not every topic is of great interest…
- 22. Oct. 2020
Why does your company need a PR strategy?
Although advertising, many marketing strategists refrain from dealing intensively with the possibilities of PR for their brands. But not…
- 19. Oct. 2020
AI in PR: How do PR experts see the development?
A survey conducted by news aktuell and Faktenkontor asked 415 PR professionals for their opinion on the three areas…
- 1. Oct. 2020
New account from Italy
Nuturally, the online shop for all true lovers of nuts, has chosen Industrie-Contact (IC) for its Germany PR. The…
- 29. Jun. 2020
Business with China
Anyone who does business with China should know when the most important Chinese holidays are in order to show…
- 29. Jun. 2020
Real Estate Communications
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury…
- 11. Jun. 2020
PRGN elects Robert Bauer as President
The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s five…
- 8. Jun. 2020
Storytelling and Storydoing
Most people have already heard of storytelling. In the marketing world, it’s about telling a story about the product…