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Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
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How To Become A Better Presenter
When watching somebody present in front of an audience, it takes just a few seconds to determine if this…
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Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time at the Hannover Messe 2011. Gabler’s…
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Smart David vs. Digital Goliath
How do you get your website to the first result page of Google and to the very top? The…
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The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
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The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed…
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Burda Bootcamp
Ann-Sophie Claus and Sinja Stadelmaier, two former IC trainee students, have ventured into self-employment and founded The Female Company….
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Alternative Facts
The current ignore word of the year consists of two words: “alternative facts”. It was first used by Trump…
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How much does a PR consultant earn?
The Hamburg comparison platform GEHALT. de, the professional magazine Werben & Verkaufen and the human resources consultancy Designerdock have…
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5 Steps to Finding the Right PR firm
Finding the perfect PR and marketing communications agency is a bit like dating: you might have to kiss a…
