-
November 27, 2019
Blogger Relations as a PR measure
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
0 -
November 13, 2019
Does the future of PR work lie in artificial intelligence?
A trend that will become even more important in the coming years is artificial intelligence in all areas of…
-
November 6, 2019
Media transformation
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype…
-
September 23, 2019
What do PR agencies pay their employees?
The German Public Relations Association e.V. (DPRG) has been conducting industry surveys on remuneration and developments in the PR…
-
September 16, 2019
Environmental awareness more pronounced among older people than among younger people
Almost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people…
-
September 9, 2019
Smart Home and the importance of PR for an “intelligent home”
Smart Home is a technological concept that links devices and systems in a house and allows these to be…
-
September 2, 2019
Knowing what’s going to happen – A little history of Germany’s future
For 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments…
-
August 14, 2019
Influencers as brand ambassadors
When marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced…
-
July 25, 2019
National daily newspapers defy the digital trend
The trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment….
-
July 2, 2019
Five PR disasters that we can learn from
Even though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But…
Blog
