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Drafting PR Case Studies
After 40 years of agency history, there are some key learnings I’d like to share on one of still…
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The weakness of car dealers can be found in their online presence
Nowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car…
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How to find the right PR agency
No coverage results, texts don’t read well and you can’t get your contact person on the phone for days:…
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Networking in a Global World
Finding the right business partners in a globally networked world is not easy. How do you know what a…
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Hanseatisches Schlackenkontor
The Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting…
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Erotic PR: How does public relations work for sex toys?
The first request for support in the area of erotic PR fluttered into the house in the middle of…
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How To Become A Better Presenter
When watching somebody present in front of an audience, it takes just a few seconds to determine if this…
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Industry 4.0 and the Challenge for Communication
The term “Industry 4.0” was presented to the public for the first time at the Hannover Messe 2011. Gabler’s…
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Smart David vs. Digital Goliath
How do you get your website to the first result page of Google and to the very top? The…
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The Power of Bloggers and Influencers
Bloggers and influencers play an important role in marketing. Brands spend a lot of money to post on successful…
