- May 31, 2021
Talk shows: How do you place a guest?
TV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests…
0 - May 3, 2021
ESG reporting is a global disappointment
The sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average…
- April 12, 2021
Share of Voice: definition and how to use
Share of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is…
- March 18, 2021
How to create a Wikipedia article
How do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the…
- March 15, 2021
The best social media campaigns of 2020
The Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020….
- March 8, 2021
Clubhouse: Communication trend in times of social distancing
Clubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have…
- February 15, 2021
What do PR and communications specialists expect from 2021?
In a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year…
- February 1, 2021
Why SEO is so important for B2B companies
If your company does not appear on the first page of Google searches for relevant keywords, it is practically…
- January 29, 2021
These are the Social Media Trends 2021
There were quite a few social media trends in the turbulent year 2020. In particular, the international video portal…
- January 28, 2021
Effective Facebook Marketing Strategies
Facebook has more than 2 billion users and counting. It is the perfect platform to expose your brand to…
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