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March 24, 2020
What is content curation?
Content curation is a marketing measure that is mainly used in the social media segment. Comparable to the curator’s…
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March 19, 2020
Corona virus: What to do if the fair is cancelled
Due to the worldwide development of the corona virus, the trade fair industry is also facing difficult times. Due…
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March 19, 2020
Communication in times of Corona
Corona dominates the media, the serious and the untrustworthy. Important news mixes with fake news on our smartphone display….
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March 2, 2020
The 20 biggest fitness trends for 2020
FIBO, the world’s largest trade show for fitness, wellness and health, which was to be held in Cologne in…
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January 28, 2020
A code of honour for influencer communication
The relatively young influencer marketing still has to struggle with many problems. There are no clear guidelines on how…
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January 21, 2020
New online payment methods
Financial transactions online are still a problem for many internet users – but new methods promise a high level…
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January 20, 2020
IVW: Print media circulation figures continue to fall
The figures published in mid-January 2020 by the Information Community for the Determination of the Distribution of Advertising Media…
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January 13, 2020
Instagram Trends 2020
A clear social media marketing strategy is indispensable for companies nowadays: Instagram is currently one of the most effective…
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January 8, 2020
All you need to know about framing
The importance of dealing with framing should not be underestimated. Every statement or word has an impact on the…
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December 23, 2019
Internship at Industrie-Contact
For the last four months I was able to gain an insight into PR and public affairs work during…
