Case Study: Buchbinder Auktion

PR and online marketing in the field of car trade

Buchbinder – car trade PR and online marketing

Logo Buchbinder

Brand / Project

Buchbinder Auktion: PR and online marketing in the field of car trade


Charterline Fuhrpark-Service

Origin of Client


Target Group


Client Duration

2019 –

Project Duration



Industrie-Contact (Lead), seosupport


Since 2015 Buchbinder Auktion has been auctioning selected returns from rental live on site and online. The range of vehicles on offer includes passenger cars, commercial and accident vehicles. Several times a year, more than 1000 vehicles come under the hammer at the 3-day auction event. In recent years, the vehicle auction has developed into an international event for dealers and traders in the used car sector.


Online focused campaign consisting of PR, online advertising and social media activities.

Execution and creativity

PR, content marketing and online PR including backlink building (offpage SEO), primarily in the form of press releases and articles in trade media for car dealerships.

Google Ad Campaign (SEA).

Social media advertising, focus on Facebook, with limited media budget per month.


  • Continuously appearing press releases in trade media for car dealerships.
  • Increased number of qualitative backlinks in PR articles.
  • Facebook campaign: impressions up 103%, reach up 54%, more traffic on the bookbinder website.
  • Google Adwords campaign: Strongly improved keyword list; customer reports first leads.
  • Increased online reputation and awareness through PR coverage in trade and automotive media.