The Public Relations Global Network strengthens its presence in Asia and Europe
The Public Relations Global Network (PRGN) continues its expansion in the Asia-Pacific region, integrating Seoul-based agency PR House into its global network. In addition, the Belgian member agency Two Cents is opening a new office in the Netherlands. This brings the total number of agencies in the network to 55. In Germany, PRGN is represented by Industrie-Contact AG in Hamburg and cometis AG in Wiesbaden.
PR House is a full-service public relations agency founded in 2010. It specializes in creative integrated communication, effective implementation and communication consulting. References include Bausch+Lomb, Essilor, Line Global, Steelseries, Cadence, ViewSonic, Vietjet Air and the Korea Tourism Organization.
In addition to the expansion in Asia, the network is strengthening its presence in the Netherlands through the agency Two Cents, which was previously active in Belgium as a PRGN member. It is characterized by a wide range of expertise, ranging from public relations and digital media to content and communication management. Two Cents’ expertise is in various industries such as construction and interior design, tourism, trade shows and events, retail, and information and communication technology.
Grace Haekyung Son, Managing Director of PR House, emphasizes the benefits of membership: “Business, cultural and language differences are hurdles that foreign companies face when entering the South Korean market. The same is true when Korean customers go to foreign markets. The network helps clients hire agencies that have local knowledge, expertise, and connections to markets around the world. In addition, PR House now has the opportunity to learn from global case studies from more than 50 member agencies.”
“PRGN’s entry into the South Korean market is a great opportunity for our members and their clients, as it accelerates growth and provides access to local expertise in a very dynamic environment,” said PRGN President Andy See. “This is in line with our strategic plan to solidify PRGN’s position as a growth accelerator for our members and their clients.”
About Public Relations Global Network
Founded in 1992 by a group of visionary public relations executives, PRGN is one of the world’s largest international networks of 55 independent public relations and communications agencies with approximately 800 professionals in more than 70 locations. The PRGN partners are independent, owner-managed companies in the field of public relations and marketing communications based in the region. By pooling their expertise and resources, they provide comprehensive communications solutions to their customers worldwide.