Politics, energy and financing of SMEs in focus

IC enters the new year with 3 new orders

The Hamburg-based PR agency Industrie-Contact (IC) is pleased to announce new contracts for the EU-China Tourism Year in cooperation with an Italian agency and partners from the Public Relations Global Network (PRGN). Furthermore, TV interviews and press kit were commissioned by the new Swiss energy plant customer BNL Clean Energy, and Close Brothers from the UK were also acquired as retainer customer.

EU-China Tourism Year 2018

Commissioned by the Roman communications agency Be Creative Business and in cooperation with PRGN partners SCR in Spain, Goodwill Communications in Hungary, accelent communications in Austria and the Finnish Hasan Communications, the summit meeting on the EU-China Tourism Year 2018 in Venice was to be presented to a wider public in on the 19th of January in the respective countries. All agencies have succeeded in doing so very well. This mandate has once again demonstrated the importance of international agency networking today.

BNL Clean Energy: Power plants without chimneys

At the end of 2017, Industrie-Contact had already drawn up a detailed communication concept for the Swiss company BNL Clean Energy. At the beginning of 2018, professional TV interviews with CEO Mikael Rüdlinger took place in the studio of the TV station Hamburg 1, which were edited under high pressure and provided with English subtitles so that BNL CE could use the interviews already at the World Economic Forum in Davos (WEF Davos) from the 23rd to the 26th of January. In addition, a press kit is currently being prepared so that the media contact in the German-speaking countries can begin shortly. BNL CE has developed an emission and residue-free energy plant that operates as cleanly as solar and wind energy plants without smoke and CO² emissions. It is suitable for the complete recycling of combustible residual materials, generating energy and other raw materials that can be reused by industry.

Close Brothers

Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services and securities trading. A FTSE250 company, they employ over 3,000 people, principally in the UK, and are listed on the London Stock Exchange. The task of Industrie-Contact will be to publicize Asset Finance’s offer to German medium-sized companies (SMEs). To this end, trade media from different sectors such as the printing, construction and manufacturing industries are to be addressed and supplied with press material.

SEO as the key to new customers

IC has been able to win all three customers  through consistent Search Engine Optimization (SEO) for its own website. In addition, there are also other interesting new client approaches that the agency will try to bring to a successful conclusion in the next few weeks.

PRGN opens the door to international projects

Since 2002, Industrie-Contact has been a member of the Public Relations Global Network (PRGN), which now has 50 members on all continents. IC held the presidency in 2014/15. Through PRGN, projects such as the EU-China Tourism Year 2018 can be implemented at short notice with well-established partners. As a rule, the PRGN team is available for an international project within 48 hours. This short response time convinces customers who often do not even know how to implement international PR in different countries. In addition, PRGN works without HQ, which saves costs compared to other large networks and keeps the fees for international projects within reasonable bounds. Medium-sized companies (SMEs) particularly appreciate this.