PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 6. Nov. 2019
Media transformation
By Industrie Contact on 6. Nov. 2019Read moreThe classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype has also passed its peak. What does this mean for the PR industry? News aktuell interviewed journalists, PR professionals and influencers at the same time for the Trendreport 2019 in…
- 30. Sep. 2019
IC and HSK celebrate 25 years of cooperation
By Industrie Contact on 30. Sep. 2019Read moreThe Hanseatische Schlackenkontor GmbH (HSK) was founded in 1994. At the time, Industrie-Contact AG (IC) was able to prevail against several competitors in an agency pitch and win the budget. Since then, HSK and IC have been working closely together.
- 16. Sep. 2019
Environmental awareness more pronounced among older people
By Industrie Contact on 16. Sep. 2019Read moreAlmost half (41 percent) of Germans see themselves as environmentally conscious people. In the age group of young people (14 to 23 years), the figure is lower at 33 percent. However, in this age group there is the strongest increase compared to the measurement one year ago (plus four…
- 9. Sep. 2019
Smart Home and the importance of PR
By Industrie Contact on 9. Sep. 2019Read moreSmart Home is a technological concept that links devices and systems in a house and allows these to be mobile-controlled. Having a Smart Home system means comfort, improved quality of life and safety. No wonder that they have become so popular with consumers: the systems perform controlling and monitoring…
- 2. Sep. 2019
Knowing what’s going to happen – A little history of the future
By Industrie Contact on 2. Sep. 2019Read moreFor 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78), has been analysing developments in Germany. He deals with all areas of life and draws up forecasts for the future. Now he has published the book “Wissen, was wird – Eine kleine Geschichte der…
- 14. Aug. 2019
Influencers as brand ambassadors
By Industrie Contact on 14. Aug. 2019Read moreWhen marketing their products, companies are relying less and less on classic advertising ambassadors, because these are being replaced by Internet personalities with thousands of followers on social network sites. And why shouldn’t they? A post in a social network like Instagram can reach large audiences in a very…
- 25. Jul. 2019
German daily newspapers defy the digital trend
By Industrie Contact on 25. Jul. 2019Read moreThe trend is for digital and against print. Nevertheless, there is an exciting counter-movement in Germany at the moment. Although the number of newspaper and magazine readers is declining, national newspapers have been able to increase their range of coverage.
- 2. Jul. 2019
Five PR disasters that we can learn from
By Industrie Contact on 2. Jul. 2019Read moreEven though they try to avoid it, companies often need to deal with disastrous situations – shit happens. But what makes an actual PR disaster, is not necessarily the mere existence of a crisis but rather the way this crisis is dealt with.
- 1. Jul. 2019
Buchbinder Auktion now relies on IC for its PR activities
By Industrie Contact on 1. Jul. 2019Read moreBuchbinder Auktion is now relying on Industrie-Contact (IC) for its PR. The task of the Hamburg agency is to make automobile dealers in Germany and abroad medially aware of the auctions of Buchbinder.
- 24. Jun. 2019
PRGN Names PR Agency Executives as Regional Vice Presidents
By Industrie Contact on 24. Jun. 2019Read moreTo drive growth in emerging markets, strengthen regional representation and better address its global member agencies’ and clients’ needs, the Public Relations Global Network (PRGN) has adopted a new strategic plan, added a regional structure and has appointed three PR industry veterans as regional vice presidents.
- 20. Jun. 2019
Megatrend Cannabidiol (short: CBD)
By Industrie Contact on 20. Jun. 2019Read moreNo matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends report that they have already drunk CBD tea or used CBD oil. While celebrities swear by CBD lotions against high-heel pain and consumers are already accessing CBD oils, teas and cosmetics on the Internet,…
- 19. Jun. 2019
#IC40YEARS – Summer party for the 40th anniversary
By Industrie Contact on 19. Jun. 2019Read moreOn the occasion of its 40th anniversary, Industrie-Contact organized a summer party on the IC grounds. All employees of IC as well as the other parties from the IC building were invited.
- 4. Jun. 2019
Drafting PR Case Studies
By Industrie Contact on 4. Jun. 2019Read moreAfter 40 years of agency history, there are some key learnings I’d like to share on one of still the best PR tools: case studies. Let’s clarify first how we in the German market define a case study: That’s an article showing a solution (product/service) of a client of…
- 3. Jun. 2019
PRGN Add Offices in Helsinki and New York
By Industrie Contact on 3. Jun. 2019Read morePublic Relations Global Network (PRGN) announced the slate of new officers for one of the top five largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual meeting in Amersfoort, the Netherlands. The three-day event, where the group’s leadership teams discuss best practices…
- 26. Apr. 2019
Online PR: ProntoPro starts Collaboration with IC
By Industrie Contact on 26. Apr. 2019Read moreIndustrie-Contact supports ProntoPro, Italy’s largest service intermediary, in the area of online PR. The aim is to make ProntoPro known in Germany through online articles. The Milan-based start-up was founded in 2015 and, according to its own figures, is the No. 1 for services in Italy, Austria and Switzerland.
- 8. Apr. 2019
#IC40YEARS – Industrie-Contact donates 40 trees
By Industrie Contact on 8. Apr. 2019Read moreTogether with the Schutzgemeinschaft Deutscher Wald (SDW), the Stiftung Unternehmen Wald and the forester’s station Duvenstedter Brook, the IC team planted 40 beech trees in Hamburg-Duvenstedt. On the occasion of its 40th anniversary, IC donated the trees to the Stiftung Unternehmen Wald.
- 21. Mar. 2019
IC40YEARS – Industrie-Contact to celebrate 40th anniversary
By Industrie Contact on 21. Mar. 2019Read moreIndustrie-Contact (IC) is celebrating its 40th anniversary in 2019. Thus, it is one of the most experienced agencies in Germany. Under the motto “40 years in 40 weeks”, the agency will launch its #IC40YEARS communications campaign for the remaining 40 calendar weeks at the end of March.
- 20. Mar. 2019
Germany and UAE – Conference on economic cooperations
By Industrie Contact on 20. Mar. 2019Read moreThe German Ministry for Economic Affairs and Energy and the Ministry of Economics of the United Arab Emirates met on 20 March 2019 for a conference on economic and technical cooperation at the Adlon Hotel in Berlin.
- 20. Feb. 2019
DesignRush lists Industrie-Contact under global top 25 PR firms
By Industrie Contact on 20. Feb. 2019Read moreThe agency platform DesignRush.com has now listed Industrie-Contact among the “Top 25 PR Firms” worldwide. In addition, in a press release of the B2B marketplace the most important ways are pointed out, how PR agencies obtain results.
- 11. Feb. 2019
The weakness of car dealers lies in their online presence
By Industrie Contact on 11. Feb. 2019Read moreNowadays many processes are almost always carried out online. But the “customer experience” on the websites of European car dealers is far from being fully developed. A study by MotorK now shows that around one in two European car dealers is not well positioned with their website.
- 11. Feb. 2019
How to find the right PR agency
By Industrie Contact on 11. Feb. 2019Read moreNo coverage results, texts don’t read well and you can’t get your contact person on the phone for days: Unfortunately, not all PR agencies are what they promised to be. But what are the differences between good and not so good agencies?
- 6. Feb. 2019
Networking in a Global World
By Industrie Contact on 6. Feb. 2019Read moreFinding the right business partners in a globally networked world is not easy. How do you know what a good design agency in Texas or Spain or Singapore is? Nobody is so well connected personally that he has an answer to all requirements.
- 18. Jan. 2019
Hanseatisches Schlackenkontor
By Industrie Contact on 18. Jan. 2019Read moreThe Hanseatische Schlackenkontor (HSK) was founded in 1994. The task of the Kontor is to market the ash resulting from the Hamburg waste incineration process in an environmentally friendly manner as a quality building material for road construction and other applications.
- 18. Jan. 2019
PRGN Adds PR Agency Offices in India and Georgia
By Industrie Contact on 18. Jan. 2019Read moreThe Public Relations Global Network (PRGN) announced today that it has added two new locations to its global network, raising the number of its offices serving PR clients throughout the world to 56. PRGN recently added new criteria to its by-laws that allows existing members to acquire new licenses…
- 9. Nov. 2018
PRGN selects Gábor Jelinek as Executive Director
By Industrie Contact on 9. Nov. 2018Read moreThe Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with awards for the best communications campaigns in the past year.