Black Friday 2023: PR and online marketing in Germany

PR in Europe for E-commerce companies on Black Friday

Black Friday is becoming more and more popular every year in Germany. Many brands use it to increase their online business in the run-up to Christmas. Many consumers look forward to the annual sales event with special offers and discounts. Thus, Black Friday is one of the most important sales events of the year for both brick-and-mortar retailers and online retailers (such as Amazon). Targeted online PR and digital marketing including influencer relations as well as social media communication can help international brands in particular to significantly increase their online sales in Germany during Black Friday and boost their visibility and reputation.

To get the most out of Black Friday 2023, it is essential to focus on the most relevant communication channels of the target group to be reached. Depending on the industry, product, and target group, it may be worthwhile to develop a PR and online marketing campaign in Germany specifically for Black Friday. Social media communication and influencer marketing are becoming increasingly effective for this purpose.

Influencer Marketing and Social Selling: Relevant Tools for Black Friday

In influencer marketing, brands cooperate with selected influencers who present discount codes, competitions, or raffles for the respective products in their posts and stories on their channels, so that their followers are informed and ultimately encouraged to make a purchase. The most relevant platforms for such a strategy are Instagram and Facebook. But TikTok is also becoming increasingly popular, especially with a younger target group.

In addition to content production for their own channels and influencer marketing, paid campaigns in the form of social ads also lend themselves to social media communication. Social ads are paid advertisements that appear in a targeted manner in the user’s history. This instrument is particularly suitable for advertising special deals with a wide reach and targeted to specific groups in order to ultimately generate potential sales without detours.

Book German PR agency for Black Friday 2023

Developing and implementing a social media strategy specifically for Black Friday requires experience and specialized expertise. It also offers the opportunity to respond to customer feedback and improve the service. A well-thought-out social media presence can thus contribute significantly to the success of Black Friday promotions. Industrie-Contact has already supported a number of end consumer brands from Germany and abroad (for example from China) in providing communications support for Black Friday campaigns in Germany.