- August 9, 2021
Social media use in Germany (2020)
Read moreSocial Media is becoming more and more important within the marketing mix! Since user behavior is constantly changing, decision-makers must react accordingly.
0 - July 29, 2021
Impact of the COVID-19 pandemic on the PR Industry
Read moreEveryone has been hit by the ongoing pandemic: Individuals, companies and industries. The PR industry has also had to readjust itself. However, as Helmut Schmidt once said, “In a crisis, character is revealed.”
- July 19, 2021
Love Brands 2021
Read moreWhat are the Lovebrands 2021 in Germany, Austria and Switzerland? Here, the focus was not least on which brands were able to build and maintain a relationship with their customers under pandemic conditions.
- June 27, 2021
International SME Day on 27 June
Read moreThe German SME sector is unique in international comparison: as an economic, technology and innovation engine, it stands for the internationally renowned quality feature “Made in Germany”.
- June 21, 2021
Being more successful with effective content planning
Read moreSuccessful content marketing addresses the target group, which has been specifically defined in advance, with high-quality focus topics tailored to them.
- May 31, 2021
Talk shows: How do you place a guest?
Read moreTV talk shows, especially political ones, are particularly popular and are thus a valuable platform for placing talk guests and their messages in the media.
- May 3, 2021
ESG reporting is a global disappointment
Read moreThe sustainability reports of the world’s largest companies were a disappointment: out of 66 points, companies scored an average of only 26.
- April 12, 2021
Share of Voice: definition and how to use
Read moreShare of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is on different marketing channels compared to its competitors.
- March 18, 2021
How to create a Wikipedia article
Read moreHow do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the risk of it being deleted again?
- March 15, 2021
The best social media campaigns of 2020
Read moreThe Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020. Included are campaigns from Spotify, Playstation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.
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Public Relations Germany
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Germany
Public Relations Germany
Bahrenfelder Marktplatz 7
DE-22761 Hamburg
Germany
Member of PRGN
