PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 15. Sep. 2025PR in Europe for E-commerce companies on Black Friday
Black Friday 2025: PR and online marketing in Germany
Read moreIt may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 21. Jul. 2025Benefits, Risks, and Best Practices of Generative AI in Public Relations
Generative AI in PR
Read moreDiscover how generative AI is reshaping PR – boosting efficiency, managing risks, and balancing tech with human authenticity.
- 1. Jul. 2025International reach expanded
PRGN joins the ICCO
Read morePRGN joins ICCO, expanding international reach. The partnership enhances influence, ethics, and AI-driven communication for PRGN members.
- 30. Jun. 2025The path is made by walking
In No Man’s Land Between University and Professional Life
Read moreSometimes the path is made by walking, and every step, even an uncertain one, brings you closer to where you´re meant to be.
- 15. May. 2025PR, Marketing, Advertising: Key Factors Explained
The difference between PR, marketing and advertising
Read moreDiscover the differences between PR, marketing and advertising: goals and methods and why a good balance is important!
- 1. May. 2025Planning PR events live and digitally
Designing PR events effectively: From the idea to the event
Read morePlanning PR events: Learn how to create successful press events and put your brand in the spotlight with thoughtful organization and creative concepts.
- 14. Apr. 2025Why you should master an elevator pitch
Elevator pitch: Definition, setup, examples and tips
Read moreLearn how to convince with an elevator pitch in 60 seconds! Tips, examples and structure for a perfect first impression.
- 1. Apr. 2025Battenhall's 12th Annual Social Media Report 2024
The Social Media Year 2024: Developments and Findings
Read moreThe Battenhall Annual Social Media Report 2024 shows how social media is overtaking television as a news source and replacing search engines as an advertising platform.
- 10. Mar. 2025The Power of Emotions in PR
Emotional PR: Winning the target group’s attention with feelings
Read moreEmotional PR: Read how brands that link their values and messages to emotional stories or experiences can build a closer bond with their target audiences.
- 17. Feb. 2025Kill Two Birds with One Stone: More Visitors at Your Booth and Increased Demand Through Higher Media Presence / Effective Support for Marketing and Sales
Trade Fair PR: Increasing Success with Effective Press Relations
Read moreWith PR you can attract a greater number of potential clients to your stand and through media reports increase demand over a period of months, as well as providing support for marketing and distribution. Particularly companies that otherwise perform little or no public relations should not miss this opportunity.
- 27. Jan. 2025Effective PR starts with strong media contacts: How to do it
Establishing and maintaining media contacts
Read moreHigh-quality media contacts are the foundation of any successful PR campaign. This requires sensitivity, expertise and a service mentality.
- 20. Jan. 2025When and How to Successfully Reposition a Brand
The Importance of Brand Name and Rebranding
Read morePlan rebranding sensibly: Learn when and how a brand realignment increases relevance and appeals to new target groups.
- 28. Oct. 2024Award-winning PR work
Industrie-Contact wins three awards at PRGN Best Practice Awards 2024
Read moreIC was honoured with one first and two third places in a total of three categories at PRGN Best Practice Awards 2024 in Geneva.
- 28. Oct. 2024Public Relations Global Network expands its presence with four agencies in Taiwan, Spain and the USA
PR network now represented by 58 agencies worldwide
Read moreThe Public Relations Global Network has welcomed new members from Taiwan, Spain, Florida and Oregon, bringing the number of agencies to 58.
- 14. Oct. 2024Business and Communications Environment in Hamburg and Germany
Germany – United in the Heart of Europe
Read moreJonathan Klimke of Industrie-Contact describes the business, media and communications landscape in Germany in this PRGN blog post.
- 1. Jul. 2024Natacha Clarac new President of the Public Relations Global Network
PRGN appoints Natacha Clarac as new President
Read morePRGN, one of the world’s largest networks of independent public relations and communications agencies, recently elected a new leadership team.
- 21. May. 2024How can non-governmental organizations effectively spread their message and gain support?
PR for NGOs
Read morePublic Relations for non-governmental organizations is a key to reaching target groups and successful fundraising.
- 2. May. 2024Get off to a flying start in PR
Dual study program in Public Relations
Read moreA dual study program in Public Relations offers practice-oriented training. Industrie-Contact is practice partner of the International University Hamburg.
- 20. Mar. 2024Ajambow: A revolution in the fitness industry
Ajambow – The sustainable group fitness and health innovation!
Read moreAjambow® is more than just a training device – it is a holistic concept that revolutionizes both group and individual courses as well as training at home or in the office.
- 15. Mar. 2024Interview with Jouni Mölsa
Finnish Fortitude: Navigating the Russian Aggression and Shaping European Democracies
Read moreJouni Mölsa, former head of communications for the president of the Republic of Finland and director general of communications at the Ministry for Foreign Affairs delves into the impact of the russian war.
- 1. Feb. 2024Introduction to PR costs
How much does PR cost?
Read moreThe cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates for specific projects. It’s crucial to evaluate costs against expected benefits, as effective PR can greatly impact a company’s success.
- 15. Jan. 2024“The effect is even more important than the content”
Present your own company better through media training
Read moreIt is important to communicate convincingly and authentically with the public. Through media coaching, managers can learn and develop this skill.
- 8. Jan. 2024The Public Relations Global Network strengthens its presence in Asia and Europe
PRGN now also represented in South Korea
Read moreThe Public Relations Global Network (PRGN) continues its expansion in the Asia-Pacific region, integrating Seoul-based agency PR House into its global network.
- 1. Jan. 2024Public Relations – a definition
What does “PR” mean?
Read morePR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their public.
- 28. Nov. 2023IC wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2023
Read moreIndustrie-Contact (IC) once again impressed at the 2023 global PRGN Best Practice Awards, winning one gold, two silver and one bronze.
