Does the future of PR work lie in artificial intelligence?
Read moreA trend that will become even more important in the coming years is artificial intelligence…
0
Media transformation
Read moreThe classic print media are still losing circulation, while special interest titles are gaining in…
What do PR agencies pay their employees?
Read moreThe German Public Relations Association e.V. (DPRG) has been conducting industry surveys on remuneration and…
Environmental awareness more pronounced among older people than among younger people
Read moreAlmost half (41 percent) of Germans see themselves as environmentally conscious people. In the age…
Smart Home and the importance of PR for an “intelligent home”
Read moreSmart Home is a technological concept that links devices and systems in a house and…
Knowing what’s going to happen – A little history of Germany’s future
Read moreFor 50 years now, the Supervisory Board member of Industrie-Contact, Prof. Horst W. Opaschowski (78),…
Influencers as brand ambassadors
Read moreWhen marketing their products, companies are relying less and less on classic advertising ambassadors, because…
National daily newspapers defy the digital trend
Read moreThe trend is for digital and against print. Nevertheless, there is an exciting counter-movement in…
Five PR disasters that we can learn from
Read moreEven though they try to avoid it, companies often need to deal with disastrous situations…
Megatrend Cannabidiol (short: CBD)
Read moreNo matter where you listen: Cannabidiol, or CBD for short, is on everyone’s lips. Friends…
