PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- April 25, 2022Three experts introduced fruit from Greece, Romania, Bulgaria and Cyprus to the German market
Enjoy, it’s from Europe
Read moreWith the two campaigns „Get a Fruit“ and „Refresh Your Life“ the European Union promotes the enjoyment of European fruit. To mark the occasion, a culinary voyage of discovery with chef and TV chef Roberto Enßlen took place during the leading trade fair Fruit Logistica 2022 in Berlin, which was…
- April 4, 2022Hashtags help to simplify the search within a network
Tips for the correct use of hashtags in social media
Read moreA hashtag (composed of hash for a character and a double cross, the English tag = marking) is a keyword that makes news on certain topics or with certain content findable in social networks.
- March 1, 2022This year's Olympic sponsors were symptomatic of the disjointedness of Western companies when it comes to China
Business in China from a PR perspective
Read moreIn prmagazin 3/2022 (print edition), as a review of the Olympic Games in Beijing, an article was written that discusses how German companies deal with Chinese politics. Industrie-Contact board member Uwe Schmidt also has his say as a China communication expert. Here is a summary of the article.
- February 1, 202210 job application tips
Applying correctly for media jobs / communicators
Read moreDo you need a new challenge and want to convince your future employer of you? Pay attention to the criteria according to which employees are selected in companies. The following 10 tips will help you to apply successfully for a new position.
- January 1, 2022Public Relations – a definition
What does “PR” mean?
Read morePublic relations, or PR, consist in managing the communications of a person or an organization to the public.
- December 13, 2021Industrie-Contact wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2021
Read moreIndustrie-Contact won a total of four awards at the global PRGN Best Practice Awards 2021. Particularly pleasing is the first place in the category “Agency Collaboration”. In this category, the agency presented a communication campaign for Enterprise Lithuania together with 5 partner agencies of the network. The non-profit agency…
- December 7, 2021What trends are emerging in the field of digital marketing in 2022 as a result of Corona?
Communication trends 2022
Read moreThe Corona pandemic has had a massive impact on many over the past year and a half. But Corona did not bring only negative things with it. Particularly in the areas of communication and digital marketing, the pandemic gave rise to new trends – in some cases it also…
- November 29, 2021Development of media quality in the digital age
Quality and the future of journalism
Read moreIs quality declining in the face of fake news and hate messages, or do these trends tend to lead to an increase in the quality of journalism as a counter-reaction?
- November 15, 2021Quest for Business
Press Conference at the Metaverse
Read moreA new era: Our lives are to be transferred to a world in which we move and meet virtually as avatars, for example, to play games together or watch movies and concerts or sporting events.
- October 25, 2021Babylonian language of confusion in the communications industry
Native Advertising, Product Placement, Content Marketing, Advertorials
Read moreBabylonian language of confusion in the communications industry: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market.
