PR Blog: News and insights from the public relations, agency and communications industry
In our blog, we keep you informed about everything we face and deal with in our daily PR and communications work. Sometimes we focus on global communication phenomena, sometimes on current trends in the German PR industry, sometimes on the everyday life of our agency. Our blogroll gives you access to blogs from over 15 international partner agencies.
If you have any suggestions or questions about published blogs or would like to suggest ideas for new contributions, please feel free to contact us.
- 20. Jan. 2025When and How to Successfully Reposition a Brand
The Importance of Brand Name and Rebranding
Read morePlan rebranding sensibly: Learn when and how a brand realignment increases relevance and appeals to new target groups.
- 28. Oct. 2024Award-winning PR work
Industrie-Contact wins three awards at PRGN Best Practice Awards 2024
Read moreIC was honoured with one first and two third places in a total of three categories at PRGN Best Practice Awards 2024 in Geneva.
- 28. Oct. 2024Public Relations Global Network expands its presence with four agencies in Taiwan, Spain and the USA
PR network now represented by 58 agencies worldwide
Read moreThe Public Relations Global Network has welcomed new members from Taiwan, Spain, Florida and Oregon, bringing the number of agencies to 58.
- 14. Oct. 2024Business and Communications Environment in Hamburg and Germany
Germany – United in the Heart of Europe
Read moreJonathan Klimke of Industrie-Contact describes the business, media and communications landscape in Germany in this PRGN blog post.
- 26. Aug. 2024PR in Europe for E-commerce companies on Black Friday
Black Friday 2024: PR and online marketing in Germany
Read moreIt may be worthwhile to develop a targeted PR and online marketing campaign in Germany specifically for Black Friday.
- 1. Jul. 2024Natacha Clarac new President of the Public Relations Global Network
PRGN appoints Natacha Clarac as new President
Read morePRGN, one of the world’s largest networks of independent public relations and communications agencies, recently elected a new leadership team.
- 21. May. 2024How can non-governmental organizations effectively spread their message and gain support?
PR for NGOs
Read morePublic Relations for non-governmental organizations is a key to reaching target groups and successful fundraising.
- 2. May. 2024Get off to a flying start in PR
Dual study program in Public Relations
Read moreA dual study program in Public Relations offers practice-oriented training. Industrie-Contact is practice partner of the International University Hamburg.
- 20. Mar. 2024Ajambow: A revolution in the fitness industry
Ajambow – The sustainable group fitness and health innovation!
Read moreAjambow® is more than just a training device – it is a holistic concept that revolutionizes both group and individual courses as well as training at home or in the office.
- 15. Mar. 2024Interview with Jouni Mölsa
Finnish Fortitude: Navigating the Russian Aggression and Shaping European Democracies
Read moreJouni Mölsa, former head of communications for the president of the Republic of Finland and director general of communications at the Ministry for Foreign Affairs delves into the impact of the russian war.
- 1. Feb. 2024Introduction to PR costs
How much does PR cost?
Read moreThe cost of a PR agency can vary based on location, experience, and specialization. Some agencies offer flat rates for specific projects. It’s crucial to evaluate costs against expected benefits, as effective PR can greatly impact a company’s success.
- 15. Jan. 2024“The effect is even more important than the content”
Present your own company better through media training
Read moreIt is important to communicate convincingly and authentically with the public. Through media coaching, managers can learn and develop this skill.
- 8. Jan. 2024The Public Relations Global Network strengthens its presence in Asia and Europe
PRGN now also represented in South Korea
Read moreThe Public Relations Global Network (PRGN) continues its expansion in the Asia-Pacific region, integrating Seoul-based agency PR House into its global network.
- 1. Jan. 2024Public Relations – a definition
What does “PR” mean?
Read morePR, short for Public Relations, is a strategic communication process that builds mutually beneficial relationships between organizations and their public.
- 28. Nov. 2023IC wins 1 x Gold, 2 x Silver and 1 x Bronze
PRGN Best Practice Awards 2023
Read moreIndustrie-Contact (IC) once again impressed at the 2023 global PRGN Best Practice Awards, winning one gold, two silver and one bronze.
- 20. Nov. 2023How companies can optimize their Christmas PR 2023 in Germany
Christmas PR 2023 in Germany
Read moreThe holiday season is not only a time for giving and celebrating, but also a golden opportunity to put your brand in the spotlight.
- 5. Oct. 2023Step by step to your own Wikipedia page
How to create a Wikipedia article
Read moreHow do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the risk of it being deleted again?
- 14. Aug. 2023The world of PR and public affairs work
My summer internship in Hamburg
Read moreAt Industrie-Contact, you are perceived and integrated as a fully-fledged team member right from the start.
- 26. Jul. 2023PRGN adds Chinese agency China Advocate to its global network
Industrie-Contact now with strong agency partner in China
Read moreThe Public Relations Global Network (PRGN) has added Beijing-based China Advocate to its global network, expanding PRGN’s coverage of the important Asia-Pacific region.
- 24. May. 2023Public Relations Global Network adds Finnish agency Ellun Kanat Oy to its list of European partners
PRGN expands European presence with Finnish agency
Read moreThe Public Relations Global Network (PRGN) announced today it has added Finland-based Ellun Kanat Oy to its global network. The addition raises the number of member agencies in the network to 55.
- 8. May. 2023Public Relations Global Network Elects Andy See Teong Leng as President
Andy See Teong Leng appointed new President of PRGN
Read moreThe Public Relations Global Network (PRGN) recently elected a new slate of officers for one of the world’s largest networks of independent PR and communications agencies.
- 10. Apr. 2023Public Relations network now comprises 54 agencies
PRGN with new agencies in Africa and India
Read moreThe Public Relations Global Network (PRGN) has added two new agencies in the emerging markets of Africa and India as full members. This has greatly expanded the network’s ability to serve clients around the world. The number of member agencies in the network increases to 54.
- 20. Mar. 2023Tips for foreign companies, institutions and organizations how to tackle press release distribution
How to distribute press releases in Germany?
Read moreTips for foreign companies, institutions and organizations how to tackle press release distribution in Germany.
- 13. Mar. 2023Artificial Intelligence (AI) on the rise with ChatGPT
ChatGPT with GPT-4: What can the chatbot do more now?
Read moreInitial experiences in the PR industry show that the ChatGPT chatbot offers advantages when it comes to creating press releases, social media posts and other forms of content more quickly.
- 13. Mar. 2023How much do freelancers in the PR industry earn?
About the money: PR fees, wages and salaries
Read moreThe results of the DPRG’s Salary and Fee Barometer 2022 show how much freelancers earn from public relations services.
