- December 9, 2019Read more
“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate culture. He claims that strategy is important, but that a company’s culture is the true path to success.
- December 6, 2019Read more
Industrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the most experienced in Germany. Under the motto “40 years in 40 weeks”, IC launched the #IC40YEARS communications campaign in spring, using social media, agency blog, classic media and marketing campaigns….
- November 27, 2019Read more
The biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- November 13, 2019Read more
A trend that will become even more important in the coming years is artificial intelligence in all areas of life. The definition of artificial intelligence is not so easy. Even in humans, no uniform definition of “intelligence” can be found.
- November 6, 2019Read more
The classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype has also passed its peak. What does this mean for the PR industry? News aktuell interviewed journalists, PR professionals and influencers at the same time for the Trendreport 2019 in…