- December 9, 2019
The power of corporate culture in PR agencies
Read more“Culture eats strategy for breakfast” – this is what management consultant Peter Drucker says about the power of corporate culture. He claims that strategy is important, but that a company’s culture is the true path to success.
0 - December 6, 2019
IC celebrates 40 years with anniversary campaign and wins Gold Award
Read moreIndustrie-Contact AG (IC) is celebrating its 40th anniversary in 2019. This makes the Hamburg PR agency one of the most experienced in Germany. Under the motto “40 years in 40 weeks”, IC launched the #IC40YEARS communications campaign in spring, using social media, agency blog, classic media and marketing campaigns….
- November 27, 2019
Blogger Relations as a PR measure
Read moreThe biggest difference between the new communication branch by influencers and classical advertising ambassadors is authenticity.
- November 13, 2019
Does the future of PR work lie in artificial intelligence?
Read moreA trend that will become even more important in the coming years is artificial intelligence in all areas of life. The definition of artificial intelligence is not so easy. Even in humans, no uniform definition of “intelligence” can be found.
- November 6, 2019
Media transformation
Read moreThe classic print media are still losing circulation, while special interest titles are gaining in importance. The influencer hype has also passed its peak. What does this mean for the PR industry? News aktuell interviewed journalists, PR professionals and influencers at the same time for the Trendreport 2019 in…
