- April 12, 2021
Share of Voice: definition and how to use
Read moreShare of Voice (SOV) is the modern form of competitive analysis, as it expresses how well-known a brand is on different marketing channels compared to its competitors.
0 - March 18, 2021
How to create a Wikipedia article
Read moreHow do you create a Wikipedia article in compliance with the rules of the online encyclopedia without running the risk of it being deleted again?
- March 15, 2021
The best social media campaigns of 2020
Read moreThe Luxembourg-based leading social media analytics & monitoring agency Talkwalker recently unveiled the best social media campaigns of 2020. Included are campaigns from Spotify, Playstation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles.
- March 8, 2021
Clubhouse: Communication trend in times of social distancing
Read moreClubhouse is an app that puts voice back at the center of human interaction. While Instagram and TikTok have made pictures and videos the undisputed protagonists, Clubhouse is all about talking.
- February 15, 2021
What do PR and communications specialists expect from 2021?
Read moreIn a survey “News Aktuell” together with Civey, investigated how professionals in communication, marketing and media see the year 2021. 500 professionals took part in the survey and revealed in part their very personal perceptions.
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